Member-only story
For years, I was aware of Zapier and ConvertKit and many similar marketing automation tools. But I never had an urgent need.
In recent months, I have taken back to creating content systematically, and slowly I discovered why one needs such automation tools. Gradually, I begin to introduce these tools into my work.
I wanted to share my journey with you, as I feel this is a journey many of you go through.
So I started by collecting readers to my blog articles with a simple input box on my website. Each email was stored in the database and sent via email to me. I used to email each reader manually on each new blog article.
After a few weeks, I realized this was too much manual work, and I needed a more automated way of sending an email. So I got the ConvertKit free subscription and created a message template. Then before sending a new blog article, I exported subscribers from the database as a CSV file and uploaded the file to ConvertKit. There was one caveat, the CSV file had all subscribers, so I had to manually cut only the new ones that arrived last week before uploading.
Again, after a few weeks, I realized it required too much manual work, and I needed to find an automated solution to manage subscribers. Preferably it should be something that does not require coding, such as automation via Zapier.
