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Let’s Get Physical
Creators Through History
From ancient times creators produced physical artifacts, such as paintings, sculptures, or jewelry. Yet what we call creators today are people creating digital artifacts, such as podcasts, videos, and music. The standard definition of the creator economy focuses on digital forms of creation, ignoring the physical forms of creation.
Physical Creators
We believe the definition of creators should be expanded to include physical forms of creation. We call such creators physical creators.
Why Physical and Not Just Digital?
Such physical forms are much harder to produce than purely digital creations and more difficult to experience.
Yet, after the last plague years, it is evident that people want to get physical experiences, such as travel and in-person conferences. And these physical experiences are always decorated with physical forms of creation, such as paintings, designed artifacts, and sculptures.
Ownership
In terms of ownership, people want to own physical creations as they have always wanted. And people expect nowadays to be able to purchase material creations, in the same ways they purchase digital creations.
