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Integrating Services in Website Platforms

Website Platforms

Website platforms include website builders, Link In Bio, and client portals, among others.

Interaction with users, including calendar appointments, video calls, and on-site chat, is now considered standard practice on websites providing any service.

Integrate or Build

When building website platforms, you can consider several approaches to include such services.

You can:

1. Build the integration yourself
2. Using some widget for service authorization, like Google Calendar integration
3. Use an integration service, such as Nylas, for calendar integration
4. Use an infrastructure service, such as Agora, for video/audio calls

Your choice from a cost perspective is derived from:

1. Cost of building the integration or service yourself
2. Cost of the integration service or cost of service.

From a platform architecture and user experience, the tradeoffs are clear. Building your system and integrations is much more work. Yet, you have more control over the experience.