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Yoram Kornatzky
3 min readNov 4, 2022

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Photo by StartupStockPhotos on Pixabay

You are building a hybrid events platform, such as the Auction Events Platform for Creators I am making. Users will be on and off the website during the event. How do you achieve continuity of the experience for your users?

Define Meaningful Moments

Choose moments when there is some phase change, such as the start of a session or lecture. In my auction platform, this is when an item (lot) comes up for auction during a live auction.

Broadcast these meaningful events to users via email, SMS, etc., so that users that are off the website know about it.

Define Sub Moments

In many event platforms, such moments are spread in time for an hour or more, during which time meaningful things happen.

In my auction events platform, we have timed auctions that run automatically from start time to end time. In a timed auction, all items come up for auction at the start time. An auction can last for days. So a user might bid and then go off to his/her life. You need to tell the user when a competing bid comes up and is on top. So the user can come back and bid again at a higher price.

In a conference session, such sub-moments could be the switch to Q&A at the end of a presentation. In a concert platform, a sub-moment is when the band starts to play a new song. The way Apple Music on a Mac shows a…

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Yoram Kornatzky
Yoram Kornatzky

Written by Yoram Kornatzky

Entrepreneur, Auctibles: https://auctibles.com, 25 years of development experience, Ph.D. Computer Science

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