Member-only story
Creator economy platforms present creators with a variety of tools for creating content. Be it video, audio, photos, or text.
Live versus Fire and Forget
When considering content on such platforms one can see two broad classes:
- Fire and forget — the creator shoots a video or records a podcast or makes a course
- Live session — the creator carries live interaction with the audience, through live video call or audio call. Either one-to-one or group.
Creator economy platforms can include either one or both of these classes. For instance, teachable is fire and forget — you make a course and people use it. Cameo includes video shoutouts and live calls with celebrities. LiveLink is pure fire and forget. Luma is purely a live session.
Of course, even purely fire and forget platforms such as Substack or Teachable include a chat component, but this is a post-creation tool.
The Platform Interfaces
If you build for creators, the distinction of live vs fire and forget is fundamental, in defining the interface you present to creators.
From the audience perspective, this distinction is between an ordinary web application, which may present media such as video, and a real-time web application, where the audience and the creator observe each other…
